How to Choose the Right Job Title

Ever seen a job ad searching for an employee with an unusually creative title? Then after reading the ad, you find out that the employer is simply looking to fill a very common position by giving it a unique title to make it sound more appealing? If you’re like most people, you probably asked yourself, “Well, why didn’t they just call the position by the name everyone knows?” Most recruiters have seen this many times. An employer will decide that since their company thrives on “outside-the-box” thinking and encourages unique and creative ideas inventing a radical title for a decidedly non-glamorous position will send the outside-the-box thinkers rushing to apply. Unfortunately, employers who do this are not taking something very important into consideration – unique position titles only make it harder to find candidates who are searching for jobs, as they often never reach their targeted audience. Continue reading…